SEO includes a range of tactis, including link building, onsite SEO and content creation. In this blog, I am going to talk about the onsite elements of SEO.
Onsite SEO includes anything which can be achieved through the backend of the website. This could be things like:
- heading tags
- title tags
- meta descriptions
- internal links
The heading tags are the most important part of the page, seconded by content. The heading H1 is what search engines read the page to be about. It is important that there is only one H1 tag on each page of your site. After the main H1 heading, you will have several other headings, which should be listed as H2 headings. These should back up the main H1 heading, so be using similar keywords.